6. Rhinegeist Rebrand
Branding, Packaging / 2018
For Personal Work
The objective for this class assignment was to choose a Beer company, rebrand it, and design it’s packaging. I chose Rhinegeist not because I think their current design is lacking aesthetically, but because I think it’s failing to tell their whole story. The company sits in the historic German Over-the-Rhine district of Cincinnati, Ohio. They moved into the guts of the pre-Prohibition bottling plant of Christian Moerlein. The design took inspiration from the architecture of the building, German history, as well as the Beggarstaff Brothers.




